Some years ago the world of medical marijuana adopted a green cross as their universal symbol. It was a great way to easily spot a dispensary. A large green cross, like the ever-familiar and welcoming Red Cross we all know, but green. It made it easy to advertise as well as easy to recognize. It has since become the beacon to MMJ users.
With recreational marijuana being a bold new frontier, it lacks a universal symbol to beckon to recreational users. We simply haven’t had the time in the marketplace yet to build that recognition. Recreational cannabis needs a symbol, similar to the cross, simple in design and easy to spot at a quick glance. Oh, and it needs to be green.
In Washington State, medical will soon merge with recreational with the passing of House Bill 5052 in 2015. That adds to the urgency of the need for a new symbol, because as a recreational retail establishment, we’re still not allowed by law to use the cross. That may change, but we don’t know.
In the limiting world of I-502 signage, we have to get creative. So here is the symbol that could help our new Washington I-502 stores combat that problem. It’s the green asterisk (*). Simple. Bold. Easy to spot from the road as you’re searching for the new pot shop in your area.
So keep an eye out for this symbol. It will lead you to good things.